Privacy Policy

Ardent Maternity ("we," "us," "our"), a division of Ardent Medical Supply, respects your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights when you visit ardentmaternity.com or place an order with us.

1. Information We Collect

Information you provide directly:

• Name, shipping/billing address, phone number, email
• Insurance/Medicaid information (member ID, plan name, group number) submitted for benefits verification and billing
• Health-related information relevant to your order (e.g., due date, delivery date, prescribing provider, diagnosis codes where required for insurance claims)
• Payment information (processed securely through our payment processor; we do not store full card numbers)

Information collected automatically:

• IP address, browser type, device information
• Pages visited, time on site, referring URLs
• Cookies and similar tracking technologies (see our Cookie Policy)

Information from third parties:

• Insurance eligibility and claims data from payers, submitted either directly by us or through a billing clearinghouse
• Referral information from healthcare providers submitting orders on your behalf

2. How We Use Your Information

We use your information to:

• Fulfill and ship your order
• Verify insurance/Medicaid eligibility and submit claims on your behalf
• Communicate with you about your order, including insurance coverage issues
• Improve our Site and product offerings
• Send marketing communications, where you have opted in (you may opt out at any time)
• Run advertising campaigns (e.g., Google Ads) to reach individuals who may be eligible for Medicaid-covered products
• Comply with legal, regulatory, and Medicaid program requirements

3. Health Information Disclosure

Because Ardent Maternity bills Medicaid and private insurers for medical equipment, we may collect and transmit limited health-related information as required to process insurance claims. We limit the use of this information to order fulfillment, billing, and compliance purposes, and do not sell health information to third parties. Where required by law, we handle this information consistent with applicable health privacy standards.

4. Sharing Your Information

We share information with:

• Insurance carriers and Medicaid managed care plans, to process claims we submit directly
• Billing clearinghouses, who transmit certain claims to payers on our behalf
• Shipping carriers, to deliver your order
• Service providers (e.g., Shopify, payment processors, email/CRM platforms) who process data on our behalf
• Advertising platforms (e.g., Google Ads, Meta Ads), in aggregated or pseudonymized form, for marketing purposes
• Government or regulatory bodies, where required by law

We do not sell your personal information to third parties for their own marketing purposes.

5. Cookies & Advertising

We use cookies and similar technologies, including Google Ads and Google Analytics, to understand Site usage and deliver relevant ads. See our Cookie Policy for details and opt-out options.

6. Data Retention

We retain order and insurance billing records for as long as required by Medicaid program rules, applicable insurance regulations, and general recordkeeping laws (typically a minimum of 6–7 years for billing records).

7. Your Rights

Depending on your state of residence, you may have the right to:

• Request access to the personal information we hold about you
• Request correction or deletion of your information (subject to recordkeeping obligations for billing/insurance records)
• Opt out of marketing communications
• Opt out of certain data sharing for advertising purposes (where applicable, e.g., under state privacy laws)

To exercise these rights, contact us at info@ardentmedicalsupply.com.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information, consistent with New York's SHIELD Act requirements. No system is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.

11. Contact Us

Ardent Maternity
1328 Nostrand Avenue, Brooklyn NY 11226
Tel: 347-425-1334
Email: info@ardentmedicalsupply.com