Effective Date: July 1, 2026
This Cookie Policy explains how Ardent Maternity ("we," "us," "our") uses cookies and similar tracking technologies on ardentmaternity.com.
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and provide information to us and third parties about how the site is used.
2. Types of Cookies We Use
Essential Cookies
Required for the Site to function, such as maintaining your shopping cart and enabling secure checkout through Shopify. These cannot be disabled.
Performance & Analytics Cookies
Help us understand how visitors use the Site (e.g., Google Analytics), so we can improve navigation, content, and product pages.
Advertising Cookies
Used to deliver relevant ads and measure campaign performance, including through Google Ads and Google Performance Max campaigns. These cookies may track your activity across this Site and other websites to build a profile of your interests and show you relevant ads, including remarketing ads for products you've viewed.
Functional Cookies
Remember choices you make (e.g., saved shipping address) to provide a more personalized experience.
3. Third-Party Cookies
Some cookies are placed by third-party services we use, including:
- Shopify — e-commerce platform and checkout
- Google Ads / Google Analytics — advertising and site analytics
- Payment processor (e.g., Shopify Payments/Stripe) — payment processing
These third parties may use cookies according to their own privacy and cookie policies.
4. Your Choices
You can control cookies through:
- Browser settings — most browsers let you block or delete cookies; note that blocking essential cookies may affect Site functionality (e.g., checkout).
- Google Ads Settings — visit adssettings.google.com to opt out of personalized advertising.
- Google Analytics Opt-out — available at tools.google.com/dlpage/gaoptout.
- Digital Advertising Alliance (DAA) — opt out of interest-based advertising at optout.aboutads.info.
5. Do Not Track
Our Site does not currently respond to browser "Do Not Track" signals.
6. Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated effective date.
7. Contact Us
Ardent Maternity
1328 Nostrand Avenue, Brooklyn NY 11226
Tel: 347-425-1334
Email: info@ardentmedicalsupply.com
Questions about this policy?
Reach our team any time — we'll walk you through anything that isn't clear.