Rachel Feldman
Founder and CEO
Rachel founded Ardent after her own struggle with insurance coverage. She's driven by making maternity care accessible.
Built on experience
Two decades of serving mothers, providers, and families across Brooklyn and beyond.
Our story
Twenty years of serving mothers and providers
Ardent Medical Supply started in Brooklyn with a simple idea: mothers shouldn't have to navigate insurance bureaucracy to get the products they need. For over two decades, we've worked with hospitals, healthcare providers, and families to make maternity care more accessible. We verify coverage, process orders, and handle delivery—so you can focus on your baby and your health.
Numbers
Two decades of trust and service
Since 1999, we've been there when it matters most. Thousands of mothers and healthcare providers rely on us every year.
Years of experience
20+
Serving hospitals and healthcare providers throughout New York
Brooklyn-based operation
1
Storefront and ecommerce serving families nationwide
Support in three languages
3
Tri-lingual team ready to help you navigate coverage
New moms/Providers/Returning Moms
10,000+
We're the preferred vendor
Leadership
Our team
Built by people who understand maternity care and insurance
Michael Torres
Chief Operations Officer
With 15 years in medical supply logistics, Michael ensures every order arrives on time and in perfect condition.
Dr. Lisa Wong
Medical Director
A registered nurse and lactation consultant, Lisa guides our product selection and provider relationships.
James Patel
Director of Insurance
James spent a decade in insurance verification. He knows every plan, every requirement, every loophole.
Sofia Morales
Customer Care Lead
Sofia speaks three languages and leads our team in supporting mothers through every step of the process.
David Kim
Operations Manager
David manages our Brooklyn warehouse and ensures fulfillment happens fast and accurately every single day.
Trusted by healthcare
providers and moms
providers and moms
In their own words
"Ardent Medical Supply has made it a professional and easy process to speak to the representatives that I need to get into contact with."
"Before Ardent Medical Supply our patients did not have the luxury of quality maternity supplies. After partnering with Ardent our patients have been exceptionally satisfied."
"When we were having our community baby shower, your company showed up and contributed a breast pump to one of our moms. I am truly grateful."
See what your insurance covers
Let us handle the paperwork so you can focus on what matters most.